Retail Application Review Process

The following applicants submitted applications by the July 30, 2023 deadline. As of August 16, 2023, all eight applications received are deemed complete and will be moving on to the Phase 2 Application Evaluation and Review.


Applicant Name Proposed Location(s)
Sonoma CHO (DBA Flora Terra) 498 Moore Lane
JF Healdsburg LLC (DBA Jane) 44D Mill Street
Kure Healdsburg, SPC (DBA Kure Wellness) 434 Hudson Street
Mercy Wellness Healdsburg 20 Dry Creek Road
OTC Healdsburg LLC (DBA Off the Charts) 129-133 Healdsburg Avenue
465 Retail LLC (DBA Solful) 465 Healdsburg Avenue
Garden PARC LLC (DBA Sparc) 1241 Grove Street
Chroma Inc (DBA Thi Wellness) 51 Front Street


Tentative Timeline

The application review process timeline is tentatively scheduled as follows:

Phase 1: Determination of Completion - Complete as of August 16, 2023

  • Determination of Eligibility: July 31 - August 4
  • Letters of Completeness Sent to Applicants: August 8

Phase 2: Application Evaluation

  • Application Evaluation and Review Process Begins: August 15 – September 11
  • Background Checks Processed: August 15
  • Results and Letters sent to applicants: September 22

Phase 3: Interview

  • Applicant Interviews: October 11 - 12
  • Results and Letters sent to applicants: October 23

Phase 4: City Council Determination

  • City Council Decision: Date to be Determined

Dates are subject to change. Applicants and interested parties should check back regularly for updates.

Applicant Scores and Materials

In order to ensure fairness and respect the competitive process, applicant materials will be released and posted after the competitive scoring process is complete, and prior to City Council determination.


Questions about the application process should be sent to